MoMA Announces Target to Become Sponsor of School & Teacher Programs
Posted on April 8, 2013
The Museum of Modern Art announces that Target is to become the sponsor of Target School and Teacher Programs beginning this May, providing major support of the Museum’s mission to engage students and teachers in meaningful experiences with works of art in the Museum’s collection and special exhibitions. The sponsorship will support activities such as the School Visit Programs, School Partnership Programs, Art Studios, and K-12 Teacher Workshops and Online Resources.
Target’s support of MoMA began in 2004 with a sponsorship of the Museum’s reopening after an extensive renovation and expansion, and the launch of Target Free Friday Nights, which has offered free admission to all Museum visitors from 4:00 to 8:00 p.m. every Friday. Since then, nearly three million visitors have enjoyed MoMA’s exhibitions, film screenings, and The Abby Aldrich Rockefeller Sculpture Garden as part of Target Free Friday Nights. The Museum will remain free to the public from 4:00– 8:00 p.m. on Friday evenings.
“Since The Museum of Modern Art’s founding as an educational institution in 1929, the Department of Education has been at the very heart of the Museum’s mission,” said MoMA Director Glenn D. Lowry. “Target has been a strong supporter of MoMA through Target Free Friday Nights, and with this new initiative their support will help the Museum develop and reach new audiences for its wide variety of programs for families, students, and teens.”
“Target is excited to continue its longstanding support of The Museum of Modern Art through our sponsorship of the School and Teacher Programs,” said Laysha Ward, president, Community Relations, Target. “Education is at the heart of Target’s community giving and we are proud to partner with MoMA to make a meaningful impact on schools and families in the New York area.”