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What Price Hollywood

March 30, 2019 – June 15, 2019

The Museum of Modern Art

Taking inspiration from George Cukor’s 1932 film What Price Hollywood, this exhibition explores the gender roles and relationships displayed in studio-era movie posters. Featuring some 138 posters and lobby cards from collector Ira Resnick and the Museum’s own collection, dating from the silent cinema era through the 1970s, the exhibition highlights ways in which graphic and photographic representation on film posters shaped the moviegoing public’s understanding of romance and sexual engagement. 

Press materials for the accompanying film series What Price Hollywood may be found here

Organized by Ron Magliozzi, Curator, and Brittany Shaw, Curatorial Assistant, Department of Film.

 The exhibition is supported by the Annual Film Fund. Leadership support for the Annual Film Fund is provided by the Kate W. Cassidy Foundation and Steven Tisch, with major contributions from Jo Carole and Ronald S. Lauder, Association of Independent Commercial Producers (AICP), Yuval Brisker Charitable Foundation, The Brown Foundation, Inc., of Houston, Marlene Hess and James D. Zirin, Karen and Gary Winnick, and The Junior Associates of The Museum of Modern Art.

Special thanks to Ira M. Resnick for lending works from his collection for this exhibition.

Press Kit


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Johanna Enlists. 1918. Ira M. Resnick Collection

Julius Caesar. 1953. Museum of Modern Art, New York.

Marked Woman. 1937. Ira M. Resnick Collection

Papitou (Siren of the Tropics). 1927. Ira M. Resnick Collection

Peter Pan. 1924. Ira M. Resnick Collection

Roaring Twenties. 1939. Ira M. Resnick Collection

Taxi!. 1932. Ira M. Resnick Collection

The Lady Eve. 1941. Ira M. Resnick Collection

The Scarlet Empress. 1934. Ira M. Resnick Collection

What Price Hollywood? 1932. Ira M. Resnick Collection