Initial capsule inspired by iconic artworks from the Museum’s collection
NEW YORK, October 7, 2025 —The Museum of Modern Art (MoMA) and Mattel, Inc. (NASDAQ: MAT) today announced a multi-year global partnership to connect audiences with art in a new way. In celebration of the partnership, MoMA and Mattel Creations, the company’s design-driven, direct-to-consumer platform, have collaborated on a first capsule of seven products inspired by MoMA’s Collection this holiday season. In addition, Mattel will sponsor the Museum’s Samuel and Ronnie Heyman Family Art Lab, an interactive space where kids and adults experiment, play, and create as they explore the ideas, tools, and techniques of modern and contemporary art.
“MoMA has long championed the transformative power of art and design as a catalyst for education and creativity,” said Jesse Goldstine, Chief Retail Officer, MoMA. “By joining forces with Mattel Creations, we are inviting a generation of new audiences to experience the Museum’s collection in ways that merge contemporary art with creative play and design innovation and allow them to spend time with artworks from the collection in new and interactive ways.”